Case study analysis - GoPro

You are required to provide written answers to one case study - GoPro. The

answers to the case study assignment are to be typed (single line spacing) and a minimum of 1,000 words

1. GoPro launched into the market with a niche segmentation strategy. How did it position its camera within this market?

2. There are various ways in which organizations can segment their target market. Which market characteristics has GoPro focused upon to establish a strong brand following?

3. How did GoPro position itself against its key market competitor (i.e. Panasonic, Canon, Nikon, Olympus)? Is this a sustainable strategy?

case study as attached.