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Case study Analysis, use these 4 analysis tools: 1- change management- DICE model 2- change management- Kotter’s 8 step model 3- change management- colour test for change agents 4- change management

Case study Analysis, use these 4 analysis tools: 

1- change management- DICE model

2- change management- Kotter’s 8 step model 

3- change management- colour test for change agents

4- change management- the four types of cooperation tools 

*** only and only identifying issues of business and find the solution by ana of these tools**** 

*** no introduction no conclusion **** 

“”**“”just analyze then men issues and then solution “”*

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**** study ************ ****** ******** ********** management ****** **** ***** **** ** the ************ for the *********** Duration ********* ********** *** efforts *********** **** model *** **** is **** than 100 ***** old ** *** ******* in **** *** ****** among *** ********* ******* ******** clubs Bernabeu the **** ********* appointed in 1943 made a ***** ***** ** football ******** ** champions and ******** ******* * ******** **** ************* ***** *** ***** ** **** *** **** dropped *** ***** * ******* *********** *** ** *** field ******* ***** ***** ***** ********* *** ** ***** ********* ******* streams **** Madrid **** face **** ********* ***** Identifying *** risks **** assist *** management ** ********** *** ******* *********** **** ********* ******* One ******* risk ** *** team ****** ** ******* ** ****** profit ******* of ****** * *** ***** ** ** *** **** where *** * lost ** the ************* ** *** ********* ********* **** lost the **** ********* ** approximately ***** million lost revenue Having talent ** Real ****** *** ******** *** best ** *** world ********** is *** * *** issue on *** management **** but ********** ***** a possibility ******* ***** ***** ***** ********** test *** ****** agents *** risk noted ** **** *** ******** *********** disaster was over-exposure *** ********* ********* ** *** **** *** ***** example ** **** ******** * problem is with Man * ******* *** **** ********** *** exploiting *** *** ** ******* too **** ******** *** *** ********** ******** its strip ****** ********* the ***** *** ****** ***** director of *********** ** noted that *** **** *** ********** **** ********* *** **** ** *** sport ** football *** *** * ******** ** it “We ***** **** **** ** * **** risk for **** ****** ******* *** ********* ******* Director *** key is to ******* **** ****** fans into **** Madrid ************ (Carlos ******** ** Albornoz) If ** ********* **** ******** **** *** * ** **** ********** **** ***** ** * certain ***** to ***** ** ***** our **** ** customersThe ***** **** that ***** **** *** club ** *** possibility ** ********* the *********** ****** ** *** team ******** ****** are *********** and loaned ********** ****** **** * *** ** **** **** are not only **** ** *** **** but ** * specific ****** *********** *** ***** ****** ** **** ****** *** ***** ** **** ** * ***** ******** *** *** **** **** *** ******* vacate *** **** ** ** *** ******** amounts ** ********** who are loyal ** **** player ** ***** ** decrease **** **** *** management **** ****** *** to **** ** major ********** ******* to **** term ********* ** order ** ******* the **** of the ****** and certain ************** 8 stepsThe *** of *** **** ********** team should ** ******* ******** and popular ****** players **** *** ***** * **** ***** **** *** **** management **** ****** ***** ***** *** fans ** customers ******* **** *** **** **** ** *** **** ** ***** the ******** ********** ******* **** will ** **** ** *** ***** favorite players **** ******** **** ** **** ********* *** ********** The ** station **** **** ** **** to ******* *** much ***************** we **** ** the **** ** **** ** ******* ****** it ******* ******* & Forcadell ************ ******** *** ********** *** put * notice ** *********** *** ******** **** as * brandMany endeavors **** **** to ******* ******** ** selling ****** ******** *** ******** ****** shirts mugs top *** ******* The ******** *** ****** ** the Club *** headliners In *** **** ************ *** *********** ***************** ** * ***** *** ****** **** any soccer **** ** ****** ** ** ** exploiter ** *** **** concentrated ** ***** and separating itself from *** fundamental ********** ** *** ****** match *************** ***** ** Albornoz 2004)From *** ********** ** the club star ******* **** done **** **** **** **** **** ****** **** *** icons *** **** ******* ** ********* ***** *** *** **** *** **** **** ****** ******** ******* Zamora and Santiago Bernabeu *** two ** *** ******** ***** star ******* ******** ********** became a ******* *** he *** * ****** *** the **** **** changed ** ******* After *** ***** *** **** ******** ******** for ****** *** decades ***** star players have been **** ** ** *** to *** ********** ** *** **** as * ******* **** Chelsea ********* ******* ** pay * Real Madrid ****** ***** *** ****** to ****** ***** he ******** **** is * ******** **** ** ** *** player's ********** ******** ** **** **** *** **** Not **** *** ******* the ultimate source ** ***** *** **** *** **** autonomous decision-makers *** the team *************** ***** de ******** **************** ********* ******* ********* *** success and ******** of a ****** club ****** *** **** there ** * distribution of ***** **** *********** ** **** success *** ***** does *** real power **** On one **** **** ****** *** * **** amount of ***** ** ** ************ **** *** **** *********** *** ** ** **** ********* **** * ******* of ********* ***** fans ** *** ***** **** what ***** * soccer **** ** ******* *** players?Real ****** has earned its ********* ********** *** ***** ***** ***** ** * **** ********* compared to its *** potential competitorsPlayers ********* ***** part of “Los ************* a ************ **** ***** ****** ************** is divided ******* ******** ********** **************** ***** ** ******** ***** ****** ******* entirely ** just *** **** of *** **** Also ******* that they will be **** ** * star-studded **** ******* players ** **** **** Madrid ** **** **** be taking * **** ******* ** ***** ******* *** will **** prestige and ************ as ****** ******* (Blanco ******* ***** Forcadell ******* ********* *** ******* *** new potential market *********** ***** **** Madrid prestige ** an ******** ***** *** ******* ***** ** stay instead ** ************ to *** ***** **** lacked *** *********** *** ************* ********** ** * **** **** ** Real Madrid” *************** & ** ******** 2004)After reviewing **** **** * think ** is **** ** *** there is a *** **** **** goes **** ****** and running * ******** let ***** a ************** ****** **** ***** ***** ******* ** *** ********* ** **** ****** ***** had ** make * *** of ********* **** ***** have **** deemed ************ ******** ** *** structure of ***** ****** clubs ** also learned **** *** business ***** ** * very ****** **** **** ****** ** figure *** the ********** ** ***** **** business ** built ** ***** **** *** ** the **** ********* ******* ** *** ******** models *** *** ***** proposition *** customer ************* ** ***** ** **** **** customer relationships ** ** ********* to **** ******** ***** propositions to ******* it We **** learned **** ** *** took *** part ** *** ******** model **** from *** whole then the ****** **** ***** Value propositions ******** ** ******** ** there weren't *** ********** **** are ******* them and *** multiple ******** segments **** are ****** to ** ******* ***** **** ******* *** appropriate channels **** **** *** a ***** *** ** ******* *** ******* of ** ****** ******** and ******** *** ***** that is ****** ** ** **** (Blanco ******* ***** Forcadell ************************* ******* M & ********* FJ ******* ** **** ****** **** ** ******** La aplicación ** un ****** *********** * una entidad ********* ** ******* ********* ******** ****** ** ************* ******* * ***** Forcadell FJ (2006b) **** ****** Football ***** * *** ***** ** ******** ************ *** sports clubs ** ***** ****** Business *** Organizational ********** 26(1) ********************* * * ***** ** ******** R * (2004)Hala Madrid: managing **** ****** **** ** ****** *** team of the ********** 2-105) Harvard ******** ************ * ***** * * ***** ***** * I (2004)Real Madrid **** ** ******* ******* Business ********

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