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Case Study Background amp; Questions Read carefully the case evidence on Twitter which is contained in the following four sources: Mark, K. amp;...
Case Study Background & Questions Read carefully the case evidence on Twitter which is contained in the following four sources: 1. Mark, K. & Parker, S. (2011) Twitter extracted from: Ireland, R.D., Hoskisson, R. E., & Hitt, M.A. (2013) The Management of Strategy: Concepts and Cases, 10th International Edition, South-Western, Cengage Learning, pages 371-377 2. Twitter (2016) Annual Report 2015, Twitter, Inc. 3. Twitter (2017) Annual Report 2016, Twitter, Inc. 4. Twitter (2018) Annual Report 2017, Twitter, Inc. Use these sources only to answer the following:
1. Using the Ashridge Sense of Mission Model analyse the case evidence to interpret whether Twitter's strategy show signs of a weak or strong sense of mission.
2. Using relevant strategic decision-making theory, analyse Twitter's existing strategic decisions to interpret if Twitter have pursued a deliberate or emergent strategy. In your answer, discuss to what extent you believe Twitter have built and sustained a long-term competitive advantage.
