Case study: The foundation is inconsequential The syndicate started experiencing growth at all business units. It culminated in an increase in profit margin. As a market leader, the company started in

Case study: The foundation is inconsequential

The syndicate started experiencing growth at all business units. It culminated in an increase in profit margin. As a market leader, the company started investing cripplingly in other ventures therefore widening its portfolio. Such is a story of a certain thrilling Ghanaian own business. Management thought it wise to employ more labour to beef up the shortfall of their employees. Kofi Antobam was lucky to be employed after several years in search of a white colour job. The opportunity had finally come. As part of his job description, he was expected to canvas for customers and possibly deploy all marketing strategies at his disposal to retain the hard-won customers. Coming from a very strong ethical background, and an orphan as well, he gave out all his best to secure the job for good. Growing up as a Christian, with a strong religious background he tried to respectfully lure customers to patronize the company through all ethical means. Antobam was voted for as the senior staff worker for three consecutive years in a row. The reason being that he was the only customer service person who has been meeting its target. Other workers kept wandering and wanted to know from him the strategies to attain that height. The cold breeze started to blow against the company’s fortunes and the business started growing from bad to worse. Crunch meeting was held and the final decision from management was that some of the workers should be laid off and other departments should be closed down. Customer service was first to be hit. Over 35 customer service personnel were affected and Kofi Antobam has not left out very sad news but a blessing in disguise. Toughness mentality is the only ingredient needed to start this kind of business that Antobam had in excess. He pulled resources together to start his micro finance scheme. He already had a pool of customers and they were ready to transact business with him. He started with no funds but a year later he was having a profit of 5000 Ghana Cedis and plough back into the business and started issuing out loans and that was his breakthrough from grass to grace.

Your answer should be based on the case study.

Question 1

In your opinion do you think Antobam is an entrepreneur or not. Justify your submission with an underlined concept.      (100 words) 15 marks.

Question 2

What could be the possible options available to Antobam if he decides to own a business?