Case Study: Theo Chocolate What should the objective for the Theo brand be over the next five years? Based upon the different choices, how should

Case Study: Theo Chocolate

What should the objective for the Theo brand be over the next five years? Based upon the different choices, how should Debra Music manage the brand? To what extend should CSR principles drive this brand message? What marketing and sales tactics should she employ to achieve these objectives?

Just an idea would be helpful, Thank you!