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QUESTION

Case study: Unilever in Brazil (case study file attached) Please keep all the answer from the case study content and relevant information while researching about it. Answers also needs to be to the

Case study: Unilever in Brazil (case study file attached)

Please keep all the answer from the case study content and relevant information while researching about it. Answers also needs to be to the point, precise, and meaningful.

1.  Should Unilever divert money from its premium brands to inverst in a lower-margin segment of the market?

2.  Unilever already has three detergent brands with distinct positioning. Does it need t develop a new brans with a new value proposition or can it reposition its existing brands or use a brand extension?.

3.  What price, product, promotion, and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing its own premium brands too heavily? Is it just a matter of price?.

Instruction:

Please strictly use APA format for the report.

Word limit is 1000 excluding title page and reference page. Please keep the work within the limit.

Please make sure there is no plagiarism and provide the report as well.

Please provide charts or any pictures if required for the answer.

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Click here to download attached files: Unilever in Brazil.docx
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