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Case Study: Zynga Wins with Business Intelligence 1. It is said that Zynga is "an analytics company masquerading as a games company." Discuss the...
Case Study: Zynga Wins with Business Intelligence
1. It is said that Zynga is "an analytics company masquerading as a games company.” Discuss the implications of this statement.
2. What role does business intelligence play in Zynga's business model?
3. Give examples of three kinds of decisions supported by business intelligence at Zynga.
4. How much of a competitive advantage does business intelligence provide for Zynga? Explain.
5. What problems can business intelligence solve for Zynga? What problems cannot it solve?
Surname: 1Name:Institution:Course:Date:Zynga CompanyQ 1: Internal resources of ZyngaZynga Company has numerous resources that make it a good competitor. One of these strengthsis the ability...