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QUESTION
Case Study1_IKEA - refer to attach files. Question. 1) Identify the marketing orientation/ concept/philosophy adopted by IKEA. Is this concept applied globally? 2) Given your opinion on IKEA's busines
Case Study1_IKEA - refer to attach files.
Question.
1) Identify the marketing orientation/ concept/philosophy adopted by IKEA. Is this concept applied globally?
2) Given your opinion on IKEA's business mission and value.
3) Describe IKEA's marketing mix strategy, which makes IKEA the 'most valuable brand'.
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Click here to download attached files:
Case Study IKEA.edited.docx
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Case Study IKEA.edited.edited.docx