Cases: Southwest Airlines, Microsoft in 2002 Readings: Competitive Advantage Questions: Southwest: 1. Why has Southwest been successful? 2. What are

Cases: Southwest Airlines, Microsoft in 2002 Readings: Competitive Advantage Questions: Southwest: 1. Why has Southwest been successful? 2. What are Southwests key value and cost drivers? 3. What are its key resources and capabilities? 4. Why is Southwests strategy so hard to imitate? 5. What events, problems, forces or trends might threaten Southwests performance? Microsoft: 1. 2. 3. 4. 5. Why has Microsoft been successful? What are its key value and cost drivers? What are its key resources and capabilities? Why is its strategy so hard to imitate? What are the threats to its performance and how has it dealt with them? Industry Analysis Cases: Chain Saw, 1974, 1978; Readings: Industry Analysis Questions: 1. What are the key value and cost drivers of firms in the chain saw industry? 2. How are firms positioned within this industry? 3. What firms are best positioned in 1974 to be successful in 1978? Why? 4. What should Beaird-Poulan do to be successful after 1978? What sho