Casey study on reigning in innovation at google by Marissa Mayer Discussion Questions 1.

Casey study on reigning in innovation at google by Marissa Mayer

Discussion Questions

1. Relate the chapter definition of a "corporate entrepreneurial strategy" to the role that

Marissa Mayer must fulfill at Google.

2. Would Google's approach to ideas be an "entrepreneurial strategy" or a "strategy for

entrepreneurship"? Be specific in your distinction.

3. In developing an entrepreneurial strategy, what factors are evident in the Google

approach?