Celgene CASE ANALYSIS: Complete individual assignments of case analysis for the case of Celgene. Introduction (Describe the company)Background (Give the historical event review. Only use relevant ev

Celgene CASE ANALYSIS:

Complete individual assignments of case analysis for the case of Celgene.

1. Introduction  (Describe the company)

2. Background (Give the historical event review.  Only use relevant events. Explain why these are relevant to the case analysis.)

3. Problem Definition: Celgene faces many external threats.

Please address each of the following in your case analysis in detail:

                    a. Merger Issues with Bristol Myers Squibb. 

                    b. Revlimid Patent Issues ( SOURCE- https://www.bloomberg.com/news/articles/2019-01-03/biggest-pharma-deal-ever-faces-aging-patents-and-tough-politics)

                   c. Struggles with Corporate Stock. 

Be precise; support your reasoning for each question.

       4. External Analysis:

                         a. Porter’s Five Forces Analysis

        5. Internal Analysis: 

                  a. Discuss Core Competencies.   

                   b. Resource-Based View. 

                  c. VRIO Framework.