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CGD 218 Week 4 DQ 2

This archive file of CGD 218 Week 4 DQ 2 includes:

AdvertisingThe textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating:

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*** 218 **** * DQ *

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