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QUESTION
channels Progressive offered to customers? How did Progressive connect to consumers? What service did it offer to become a highly recognizable brand?...
- Identify and describe the two marketing channels Progressive offered to customers?
- How did Progressive connect to consumers? What service did it offer to become a highly recognizable brand? Explain.
- Think of another industry/company that used an innovative distribution approach to reach customers. Hint: music, video, movies.
