Chapter #7 in this week's reading focuses on SCCT and Coomb's recommendations for crisis response based upon given situations. If you search YouTube, you can see video explanations Coombs' offers a

Chapter #7 in this  week's reading focuses on  SCCT and Coomb's recommendations for crisis response based upon given situations.  If you search YouTube, you can see video explanations Coombs' offers about SCCT from  10 years ago - but  as you might imagine, though  much  is the same, SCCT has also evolved.

Another resource  for developing messages for stakeholders, as he mentions, is  message mapping.  One of the scholars of risk communication, Vince Covello, discusses message mapping in  the video below.

Watch the video and offer three key take-aways from the video, and offer any connections you see between  Covello's insights and your readings.

Communication Skills for Public Information Officers (PIOs) in Risk and Crisis Situations - YouTube