Chapter 8 Questions PLEASE USE USA ENGLISH AND SENTENCES NEED TO. MAKE SINCE AND BE GRAMMATICALLY CORRECT! ISBN: 978-0357026595 Book: BCOM10: Business Communication, Lehman+Dufrene. YOU MUST HAVE A

Chapter 8 Questions

PLEASE USE USA ENGLISH AND SENTENCES NEED TO. MAKE SINCE AND BE GRAMMATICALLY CORRECT!

ISBN: 978-0357026595 

Book: BCOM10: Business Communication, Lehman+Dufrene. 

 YOU MUST HAVE ACCESS TO THE BOOK!

Refer to your textbook for answers, unless the question specifically asks for your own experience or interpretation. Using professional sentence structure and grammar, answer the following questions in a detailed paragraph (more than three sentences). Be sure to answer all parts of each question. (Each question is worth 5 points - 3 points for correctness of the answer and 2 points for professional and grammatically correct writing.)

1. Why is the inductive approach most effective for persuasive messages?
2. What are the four major sections of a sales letter?
3. What is the purpose of the central selling point and where should it be located in the message?
4. What are the legal and ethical implications of persuasive messages?
5. What are the characteristics of a good attention-getter? List five techniques for getting receivers’ attention.
6. How should price be handled in a sales message?
7. Describe the characteristics of an effective action ending to a persuasive message.

Below is an email persuading a sports agent to reimburse a hospital for an unacceptable substitute speaker. Rewrite the following persuasive claim to be more effective, evaluating the message on organization, content, and style (such as tone and use of cliches).

Please send a refund of $3000, on half of the speaker's fee, for the unacceptable substitute you provided for the grand opening of the Brookridge Healthplex.

We thought you clearly understood that John Dampier was our choice for the keynote speaker for this long-awaited grand opening. Not only is John an Olympic gold medalist and respected spokesperson for physical fitness, he is a native of nearby Kosciosko. Your substitute speaker, Sharron Mabry, saved us from total embarrassment, but she failed to meet the criteria we had established for this speaker. As you know, she is neither an Olympian nor a native of our state. In fact, very few people at the event had a clue who she was. Many voiced complaints that John Dampier was not present as we had promoted. 

1. Considering the months of hard work we devoted to planning this event, we are sure you can understand our extremes disappointment with the community's response to this substitute speaker and will willingly agree to reimburse us one half the speaker's fee. Please call me at your earliest convenience to discuss this issue further.
2. You are looking for volunteers to help you with a community event you're organizing. a. Using the guidelines in the chapter, craft a persuasive message to get the help you need. (Make up the event and details to be something you are passionate about and would want to organize if you could.) The message must be at least eight sentences.
3. What method(s) are you going to use to distribute the message in #9 and why?