Choose a company and use at least one of the services listed in Chapter 11 of the eMarketing book to gain an overview of its online reputation.

Choose a company and use at least one of the services listed in Chapter 11 of the eMarketing book to gain an overview of its online reputation. Find a positive mention, a neutral mention, and a negative mention and determine the influence of each. What action would you recommend for each? Google Alerts is an example of an Online Reputation Management (ORM) platform and service.