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QUESTION

Choose a service organization you are familiar with or that you can research.

  1. Describe how each of the traditional 4 Ps, as provided by the organization, either meet or do not meet the unique aspects of services marketing as presented in the text.
  2. Identify how services marketing relates to each of the traditional 4 Ps.
  3. Compare and contrast the service marketing approach to product marketing for each of the traditional 4 Ps
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