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QUESTION
Choose a service organization you are familiar with or that you can research.
- Describe how each of the traditional 4 Ps, as provided by the organization, either meet or do not meet the unique aspects of services marketing as presented in the text.
- Identify how services marketing relates to each of the traditional 4 Ps.
- Compare and contrast the service marketing approach to product marketing for each of the traditional 4 Ps
