Choose aConsumer Goods Producerthat you believe is successfullypracticing differentiated targeting as their segmentation strategy. You CANNOT use either General Motors or Frito-Lay as they are used as

Choose aConsumer Goods Producerthat you believe is successfullypracticing differentiated targeting as their segmentation strategy. You CANNOT use either General Motors or Frito-Lay as they are used as examples in your textbook.Identify/Explain the level of involvement most likely used in the decision to purchase this product as well as anyrelevant situational influences on the consumerthat could arise in the purchase of this product.Finally,explain thebase/bases of segmentation used for each segmentand how thestrategy is effectively implemented through the4P's,particularly thechosen brand namefor each targeted segment.Remember,you only see the posts of your classmates AFTER you have posted your own.A complete post will clearly define and illustrate each of the concepts underlined above.YOU MUST USE QUOTE WHEN REPLYING TO CLASSMATES TO RECEIVE CREDIT FOR YOUR RESPONSE. Make sure that everything is fully defined and illustrated correctly.

Make sure that you understand each term before you try to illustrate it.