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QUESTION
Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic...
- Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, etc. Visit the firm's Web site to see how the product is positioned, and identify ways in which marketers might reposition the product.
