Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 genericstrategies presented in your Thompson (2020) tex

Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 genericstrategies presented in your Thompson (2020) text.

What generic strategy is the company using and why? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source and from our week's coursework (Thompson text).

Additionally, choose a rival company and describe what generic strategy they are using.

What other strategy might the company you selected use to improve their competitive sustainability?Explain why?Thompson (2020) text attached, look for chapter 5attached chapter 5 summary PPT, look for page 5,6, 37 and 38