Choose either the Marketing Profile or Financial Profile

Submit a PDF or MS Word Doc.

Marketing Profile (You cannot select Apple)Choose a branded product and identify and describe its general marketing profile.

• What are their products or services?
• Who is the target market?
• Identify some of their competing products
• In general terms, what are their:
  • pricing strategies (Think BMW versus Kia)
  • distribution channels (Think Amazon vs QVC vs Target)
  • marketing communication strategy (Think TV vs Magazines vs Facebook)
• Include any other marketing observations you identify. 

Not longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable. 

Financial Profile (You cannot select Apple)Choose a publicly traded company and complete the following:

• Company name
• Stock symbol
• Industries in which the company competes
• Exchange where the stock trades
• 52 week high, 52 week low
• Average daily volume
• Weekly closing price for the last 5 weeks
• General information about the company (What do they do?)
• Basic financial information about the company (Annual Revenue, Annual Profit or Loss)
• Recent development(s) (e.g. a new product, management change, etc.)
• Prospects (Anything in the near future we might expect to see happen?)
• Personal appraisal (Your final thoughts).
• No longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.