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Choose two firms that compete within the same industry (e. Penney and Sears, Johnson Johnson and Merck, Ford and GM).
Choose two firms that compete within the same industry (e.g., J.C. Penney and Sears, Johnson & Johnson and Merck, Ford and GM).
Go to each firm's website, and then access and download their annual reports (financial statements).
calculate all ratios for each firm (liquidity ratios, activity ratios, profitability ratios, leverage ratios, and coverage ratios).
Analyze and compare your calculations for the two firms.