Choosing the Right Channel

Suppose you have a friend that either owns or works for a small business. They really don't want to spend the time or money designing and building their own website. He or she has narrowed the selection down to four of the following websites and wants your opinion on which to go with:

• eBay
• Amazon
• Etsy
• Facebook

Create an 8- to 10-slide presentation including Introduction, Conclusion, and Reference slides. The reference slide does not count towards the total.

Include detailed speaker notes with each slide.

Include the following information:

• Describe your friend's company and the product or service your friend's company provides.
• What are the advantages of using each site?
• What are the disadvantages?
• Choose one of the web sites and describe why it is the best choice for your friend.
• How will you be able to drive customers to the site?
• Would you change your strategy if your friend was selling products to a business (B2B)?