CIS 500 Assignment 4 Data Mining Assignment 4

CIS 500 Assignment 4 Data Mining

Assignment 4 DataMining

The development of complex algorithms that can mine mounds

of data that have been collected from people and digital devices

have led to the adoption of data mining by most businesses as a

means of understanding their customers better than before. Data

mining takes place in retailing and sales, banking, education,

manufacturing and production, health care, insurance,

broadcasting, marketing, customer services, and a number of

other areas. The analytical information gathered by datamining

applications has given some businesses a competitive advantage,

an ability to make informed decisions, and better ways to predict

the behavior of customers.

Write a four to five (45) page paper in which you

1. Determine the benefits of data mining to the businesses

when employing

1. Predictive analytics to understand the behavior of

customers

2. Associations discovery in products sold to customers

3. Web mining to discover business intelligence from

Web customers

4. Clustering to find related customer information

2. Assess the reliability of the data mining algorithms. Decide

if they can be trusted and predict the errors they are likely

to produce.

3. Analyze privacy concerns raised by the collection of

personal data for mining purposes.

1. Choose and describe three (3) concerns raised by

consumers.

2. Decide if each of these concerns is valid and explain

your decision for each.

3. Describe how each concern is being allayed.

4. Provide at least three (3) examples where businesses have

used predictive analysis to gain a competitive advantage

and evaluate the effectiveness of each business’s strategy.

5. Use at least three (3) quality resources in this assignment.

Note Wikipedia and similar Websites do not qualify as

quality resources.

Your assignment must follow these formatting requirements

• Be typed, double spaced, using Times New Roman font

(size 12), with oneinch margins on all sides; citations and

references must follow APA or schoolspecific format.

Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment,

the student’s name, the professor’s name, the course title,

and the date. The cover page and the reference page are not

included in the required assignment page length.

The specific course learning outcomes associated with this

assignment are

• Explain how information technology systems influence

organizational strategies.

• Evaluate the ethical concerns that information technologies

raise in a global context.

• Outline the challenges and strategies of eBusiness and

eCommerce technology.

• Use technology and information resources to research

issues in information systems and technology.

o Write clearly and concisely about topics related to

information systems for decision making using proper

writing mechanics and technical style conventions.