COFFEE SHOP Project

Note:

I need complete 5-8 pages paper on the following assignment. HALF PAGE LENGTH IS NOT ACCEPTED. Must address the all steps properly.  Must include 5 credible references as mentioned below and cited in APA.  Must provide 100% original work.

DO NOT PROVIDE THE PREVIOUSLY USED WORK.

DO NOT WRITE QUESTIONS IN ANSWER!

Assignment:

My Project Scenario:

This project is about an ONLINE COFFEE SHOP. I selected an online coffee shop that sale (coffee beans, mugs with my brand name, cup holders and thermoses). Also this coffee shop allowed people to order their choice of coffee or cakes online and will deliver to them in their places. Now, according to this idea please answer all the questions IN ORDER within complete 5-8 pages market plan paper 

Purpose: To assess your understanding for E- Marketing / Digital Marketing in an organization of your choice.

Choose any business organization of your interest and analyze it accordingly. (See above My Project Scenario). Attempt all Questions related to your organization. (Note: Questions should be in the serial order with references wherever is required.)

Prepare a complete 5-8 pages market plan to launch a new product or Services for your business in the market.

• 1.      Analyze tools and technologies to support the business.
• 2.      What strategies are to be implemented in the market Plan to tackle competition?
• 3.      Project your business by using the following:

A.    Situational Analysis (SA)

a)      SWOT analysis

b)      Industry Analysis

c)      Projections on market demand.

B.     Market and Cost Analysis (MA)

a)      Segmentation analysis and strategy.

b)      Positioning in the marketplace.

c)      Procurement of goods and Services

d)     Major customer acquisition techniques, online advertising , ad serving and targeting

C.    Market tools and Application( MA )

a)      Core Marketing Concepts and define value chain

b)      Use of Branding and video marketing

c)      E mail Marketing and Social Media Marketing

d)     Available tools of E Commerce

D.     Web-enabled Supply Chains (WEB)

• 4.      SEO and Search engine marketing
• 5.      Use of Web application for the outsourcing of logistics services
• 6.      Cloud computing and Customer Relationship Management
• 7.      What scope and limitations of electronic media (e-marketing as well as digital marketing) your Business will possess in the world of marketing business.

In your paper, must include minimum of 5 credible references cited in APA format.

A mark of zero will be given for any submission that includes copying from other resource without referencing it.