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QUESTION
Coke is now pursuing? What is the enterprise trying to do? How is this different from the strategies of both Goizueta and Daft? What are the benefits?...
How would you characterize the strategy Coke is now pursuing? What is the enterprise trying to do? How is this different from the strategies of both Goizueta and Daft? What are the benefits? What are the potential costs and risk?
