COM 101

PART B

1. What has Facebook done well and why haven't others copied all aspects of their marketing plan?  400 words https://phoenix.vitalsource.com/#/books/9781323299838/id/ch21?context_token=3acbc050-bf3e-0134-aefe-704da270a608

2.           Type the title "Online Marketing Fundamentals" in the Search Bar to find the video. 

Watch the following tutorials from Section 1:

• Building a brand strategy 

Consider the following as you watch: 

• What are the characteristics of a successful brand strategy?

Discuss your perceptions in class/online forum.

https://newclassroom3.phoenix.edu/Blti/3/urn:apol:tenantId:831D8B107020BBEBE0400F0A32207789/urn:apol:coId:OSIRIS:50698307/urn:apol:courseOfferingActivityId:OSIRIS:50698307_2e64e183-1791-4b6b-918f-b2486f6f0822/launch

400 WORDS

1. What are the various methods used to make marketing communications more effective? 300 words

4.           What does it mean to create  campaigns that cannot be designed for a specific screen and viewing environment, but for users on the go? How does this circumstance change the creative process and the final product? What's the right balance between reach and device-centric innovations? How does this varied and shifting landscape complicate measurement? Any additional thoughts on this? 400 wordhttp://adage.com/article/digitalnext/mobile-a-screen-device-behavior/242024/

5. The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. 

Assignment Steps 

As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy. 

what are the traditional media option and the new media option in terms of audience, reach, channel and content. 225 words