COM 345 Week 2 Quiz

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1. There are two kinds of radio news releases. One is the radio reader. What is the other?
Radio flier
Talking head
Soundbite story
Factual releases
2. What is the name of one of the four models of public relations defined by Grunig and Hunt that focuses on gaining favorable publicity from the news media?
Press agentry model
Public information
Two-way asymmetrical model
Two-way symmetrical model
3. In all news releases whether paper, e-mail or otherwise, with writer should focus on who?
The photographer
The audience
The information
The critics
4. In the media business, VNR stands form what?
Very Nice Reporting
Virtual New Reality
Volume Not Reality
Video News Releases
5. What is the wrong time to attempt to call a news journalist?
Daily deadline times
Lunch time
During morning media meetings
First thing in the morning
6. What is one advantage of using a

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