COM 486 Week 4 Individual Assignment Movie Promotion and Advertising

This archive of COM 486 Week 4 Individual Assignment Movie Promotion and Advertising gives the solution to:

You work for a large movie studio and your job is to promote and advertise a new movie.

Choose the type of movie and the target audience the studio hopes to attract.

Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following:

How do you plan to integrate technology into integrated message materials? For example, fast food restaurants, malls, websites, cell phones, or other companies and media.

What factors might influence your message