COM 486 Week 5 Learning Team Assignment Integrated Marketing Communications Campaign

This pack of COM 486 Week 5 Learning Team Assignment Integrated Marketing Communications Campaign includes:

Resource: BadermanIsland Virtual Organization

Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland.

Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections:

Executive summary of no more than 350 words

Research of approximately 1,050 words

o Background information about the product, service, or brand

o A SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)

o Competitive analysis

o Market analysis

o Market segmentation and target audience

o Anything else that provides insight into the current status of the product, service, or brand

Marketing objective(s) of approximately 350 to 700 words

o Includes management