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QUESTION
communicate to consumers about its Corporate Social Responsibility initiatives? What are the benefits? Are there any risks? What should management do?...
Should Dannon start to communicate to consumers about its Corporate Social Responsibility initiatives? What are the benefits? Are there any risks? What should management do? Identify specific actions to be taken, and specific time frames.
Case study: The Dannon Company: Marketing & Corporate Social Responsibility (B)
(Harvard Business Case)
