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Communication and Management- 5 Group Project
8 PAGES
As a group, you will now take the following steps for Phase III:
1. Complete the detailed marketing plan selected above for the chosen company/product/country. The report should also include a 2-3 page summary of the description of the company, description of the product, the selection process for the country-market, and the selection process for the best marketing plan. Also, include in-text citations, references used in your research and a table of contents. Finally, write an executive summary and a conclusion section.
- Differentiate between international and domestic marketing.
- Evaluate marketing strategies of multinational corporations.
- Construct a marketing plan to introduce a product or service into a foreign country.
Please submit your assignment using the attached APA formatted template.
For assistance with your assignment, please use your text, Web resources, and all course materials.