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Communication and policy factors affecting price-value trade-off Because effective pricing policies tend to guide the end user's or customer's

Communication and policy factors affecting price-value trade-off

  • Because effective pricing policies tend to guide the end user's or customer's thinking about acquiring a particular good or service from a specific supplier as a price-value trade-off, what are some pricing policies that affect the end user's or customer's willingness-to-pay and ability-to-pay for particular goods or services?
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