communication/mkt

CONSUMER BEHAVIOR

DISCUSSIONS

Consumer Behavior Blog Post – The influences of social media on attitude-toward-the -object approach? "

• Social media has impacted our lives in many ways; it is an important communication tool that people use to connect with other people or organizations. Consumers use social media to share their experiences, reviews, advice, warnings, tips and any other information that may be appealing to their “connections” or "friends". This shared information can often be a helpful source which may influence consumers' decision-making. Based on what you've learned, how does social media influence a consumer's attitude towards a brand or advertisements? Has social media affected your purchasing decisions or opinion of a brand? In this week’s blog post, discuss two to three (2-3) methods in which a business could use LinkedIn to influence consumer behavior. (Hint: See Chapter 8 in the textbook for more details).
• Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.

COMMUNICATION DISCUSSION

Revising and Presenting Your Writing" Please respond to the following:

• You are under a tight deadline to submit a report to your manager. You are cutting it very close and consider submitting your report without revising your writing in order to meet the deadline. Then you remember what your English professor taught you about the importance of revising your work.

• Identify three (3) areas of evaluation you consider to be most important in communicating effectively and preventing misunderstandings through revision within your writing.

ASSIGNMENT

Week 7 Assignment 4: Email Revisions

Revise the two (2) emails below to remove problematic content and help these students construct polite, effective email messages instead.

Scenario 1:

Susan is unhappy with her grade in her college class. She wants to clarify what she can do to improve in the course. She also feels like venting her frustrations to her professor due to the many hours she is spending studying and writing papers (which may or may not be a good idea). She decides to email her professor; however, before she hits SEND, she asks you, her friend, to take a look at the email.

Reading the email, you note a lack of civility, polarizing language, and other unethical language (given the context). Help Susan rewrite her email, so she can express her concerns over her poor grade politely and ask for help from the professor.

Susan’s Email:

(No greeting) I want to know why my grade was so bad. I spent hours finding sources and writing that paper and it was graded unfair. My friend wrote her paper the night before it was due and got a better grade. I know most professors grade hard but this is ridiculous. I felt good when I submitted the paper but now I feel like crap. I guess I am going to fail. (No closing)

Scenario 2:

Don is worried about passing his college class due to some low grades. He wants to ask his professor for help to pass the class. He decides to email his professor; however, before he hits SEND, he decides to ask you, his friend, to take a look at the email.

Reading the email, you note a lack of civility, poor manners, and poor grammar in Don’s email. Help Don rewrite the email, so he can express his concerns and appropriately seek help from the professor.

Don’s Email:

(No greeting) Yo teach. I dunno no way to pass this class. What I gotta do to pass? (No closing)

Instructions:

1. Revise both emails.
2. Create two (2) new email messages of one to two (1-2) paragraphs each for a total of two to four (2-4) paragraphs.
3. Create an appropriate greeting and closing for each email.
4. Target the appropriate professional audience.
5. Use appropriate language for professional audience.
6. Use appropriate email formatting.
7. Follow appropriate netiquette rules for electronic communication.
8. Meet the 100-to-200-word minimum requirement for each email revision.
9. Use correct sentence mechanics, grammar, spelling, punctuation, and style.

Your assignment must follow these formatting requirements:

• Be typed, single-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, student’s name, professor’s name, course, and date. (The cover page is not included in the required page count.)

The specific course learning outcomes associated with this assignment are:

• Demonstrate understanding of the basic fundamentals of communication.
• Develop and practice communication skills, including skills in verbal, nonverbal, listening, writing, interpersonal, perception, and critical thinking as appropriate for the audience.
• Relate to the interpersonal and organizational dynamics that affect communication in organizations.
• Analyze and assess effective communication.
• Use correct sentence mechanics, grammar, spelling, punctuation, and style.
• Use technology and information resources to research issues in communications.
• Write clearly and concisely about communications using proper writing mechanics.