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QUESTION
Companies often rely on celebrity endorsers as communications sources to persuade. Especially when they target younger people, these spokespeople...
Companies often rely on celebrity endorsers as communications sources to persuade. Especially when they target younger people, these spokespeople often are "cool" musicians, athletes, or movie stars. In your opinion, who would be the most effective celebrity endorser today, and why? Who would be the least effective? Why?
