Companies persue closer coordination and collaboration with channel suppliers to better address customer needs inorder to 1) Develop human resource

Companies persue closer coordination and collaboration with channel suppliers to better address customer needs inorder to

1) Develop human resource management activities that improve the skills , expertise and knowledge of company personnel.

2) Achieve low cost provider status through the value chain system.

3) Enchance differentiation through the value chain analysis.

4) Compensate for inadequate or outdated product capacity.