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QUESTION

Company Description and Mission Statement COLLAPSEOverall Rating:Throughout this course, you will develop assignments that you will later combine into a complete business plan for your chosen company.

Company Description and Mission Statement COLLAPSEOverall Rating:

Throughout this course, you will develop assignments that you will later combine into a complete business plan for your chosen company. That final assignment is due in Week 10.

You have a choice between writing a business plan for:

  • A snack food company.
  • A startup company of your choice (instructor approval required).

Read the guidelines for each option. Once you select an option, you will work on that company during this entire course.

  • Snack Food Company Guidelines [DOCX].
  • Company of Your Choice Guidelines [DOCX].

All discussions and assignments in this class will focus on the company you select and describe in the Week 1 discussion.

Your faculty member will approve your selection in a reply to your Week 1 discussion post.

This Week's Discussion Post

For this week's discussion, please respond to the following:

  1. Create your company name and explain its significance.
  2. Describe the product or service you will produce or sell.
    • If you are focusing on the snack food company, clarify the key ingredients and any flavors you plan to offer.
    • If you choose your own company, and it is a service company, clarify the service options you plan to offer.
    • If you choose your own companyand product, specify the options (flavors, versions of the product, et cetera) you will offer to consumers.
  3. Develop your company's mission statement.
    • Enclose your mission statement withinquotation marks.

Reminder: After submitting your post, watch for your faculty member's approval in a reply to your post. You must have this approval to proceed.

Post at least one substantive comment to another student's post.

Notes

  • Use headings for each section of this posting.
  • Textbook Chapter 5, “Company Description,” pages 67–86, provides additional detail about this topic.
  • You will revise this week’s discussion posting as part of your Week 3 assignment, Company Description and SWOT Matrix.
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