Company Selection

The course project is a strategic management plan for an organization of your choosing. Please read the Course Project - Introduction page in this module before attempting this assignment. Now it's time to select a company that you'd like to use for the course project. It's important that you choose a company that is easily researched. You're going to need to find information on their current business practices and makeup. That can be very hard to do with small local businesses, but easier with larger publicly traded companies. It's also important to choose a company that you're interested in and want to learn about. This will make the project more engaging. For the assignment this week, write a paper that's at least a page in length and completes the following:

• Identify a company for which you wish to develop a strategic management plan. You may wish to conduct some preliminary research to help you understand a little more about the company you chose.
• Provide a brief description of the company including what they do, what they're known for, and their reputation within the current business environment.
• Provide your reasons for selecting this company. Be thorough and specific with your explanation.