Competency Explain multiple methods of data visualizations creation. Scenario You are a Sales Executive working for the Datalytic software technology company. Since you are experienced in the techno

Competency

Explain multiple methods of data visualizations creation.

Scenario

You are a Sales Executive working for the Datalytic software technology company. Since you are experienced in the technology industry, you have been asked to contribute a tech article on a popular online news website. You have observed that there have been a number of recent data breaches of consumers’ personal data. Some recognizable company names from social media and retail have been mentioned as having data breaches. You decided to write an investigative article about this topic, exposing how data breaches happen and how personal data on websites is at risk. You will inform readers of the security measures companies should be taking to prevent such events from happening.

Your investigative article is intended to “shake-up” the online community and create a buzz about this topic. Your view is that additional measures should be taken to protect consumer data and that there is not enough accountability when breaches occur. Your article is intended to get executives talking to their IT departments about the security of websites and how data is used. Your goal is for a person to read your article and be informed about specific actions that companies should take to ensure that websites and web analytics are used in a secure manner.

Instructions

Write an investigative article to submit to the editor. Your article should include the following:

• Provide 3-4 examples of how social media companies use consumer data based on their data use policies.
• Illustrate why social media companies use analytics in exchange for offering a free service.
• Evaluate how social media websites use analytics to meet business objectives.
• Expose how data breaches happen and how personal data on websites is at risk.
• Judge how personal information is protected during data searches.
• Inform readers of the security measures companies should be taking to protect their personal data. This should be completed using a website security checklist. The website security checklist should be presented as a visualization in your submission.
• Using a visualization, expose the impact to both users and companies when data breaches occur. This should be a diagram showing the point of breach or failure.
• Offer your professional opinion (supported with examples), of whether companies are doing enough to protect consumer data.
• Embed an infographic into your article to help readers visualize key points above. Explain why an infographic is the best choice given that there are multiple methods for creating visualizations.