Competency Summarize different data input/output formats and methods of joining data sources. Scenario You are a Sales Executive working for the Datalytic software technology company. Datalytic is a

Competency

Summarize different data input/output formats and methods of joining data sources.

Scenario

You are a Sales Executive working for the Datalytic software technology company. Datalytic is a licensed third-party partner of Google. Datalytic promotes and sells Google Analytics as part of its B2B sales tools. The contract between Datalytic and Google is up for renewal, and your company is considering replacing Google Analytics with Adobe Analytics. This has caused much strife within the company because some employees don’t want to change over to a new tool. However, the pricing that Adobe is offering to unseat Google is very attractive to the business.

Your manager has asked you to prepare an in-depth report that will compare and contrast the value of Google Analytics vs. Adobe Analytics. Your report will be instrumental in helping Datalytic determine which tool best fits their business needs. A key requirement that Datalytic needs to maintain is the ability to join together website traffic data in a way that is easy to analyze and manage.

Instructions

Prepare a formal report comparing Google Analytics vs. Adobe Analytics. This report should be free of any biases towards either tool and present an objective view based upon advertised features. Include the following:

·        Provide an overview of the key feature of Google Analytics.

·        Provide an overview of the key features of Adobe Analytics.

·        Differentiate between Google Analytics and Adobe Analytics.

·        Describe how both tools relate to and meet the needs of the business.

·        Inform readers of the techniques used by Google and Adobe to organize data into various input and output formats.

·        Illustrate (using visuals) how website traffic data is joined into a single view for analysis.

·        Analyze capabilities that can be used for fraud protection prevention.

·        Explore the advanced website analysis and dashboard capabilities of both tools.

·        Make a recommendation to the company. Choose either Google or Adobe, based upon your findings and justify your selection.