Complete 1 page APA formatted essay: Module 4 DQ 1.I also intended to record commercials that featured children as the target consumers.There was coding of the type of data recorded. As mentioned earl

Complete 1 page APA formatted essay: Module 4 DQ 1.

I also intended to record commercials that featured children as the target consumers.

There was coding of the type of data recorded. As mentioned earlier, the items targeted were programs featuring children and commercials targeting children as the main consumers. In that, age of the primary characters was between 5 and 15 years. The reason for considering 15 years old characters as children is due to the fact that some people enter and leave adolescence late (Bordens & Abbott, 2014). There was coding based on ethnicity or race of the participants. Similarly, gender was not a primary concern in the selection of subjects to observe. Besides the video recording, there it was not possible to record the observation in another way.

From the observation, it was apparent that the children observed in the program and the commercials had similar behaviors. Critical analysis of the behavior showed that children in both settings had high levels of brain activity. Children in the two settings loved play and seemed to be in quest for learning many issues. In fact, the commercials recorded had children appearing to be analyzing toys with great