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Complete 10 page APA formatted essay: The effect of advertisement on consumer behaviour.Literature Review The review of literature of the effects of consumer behavior on advertisements have been done
Complete 10 page APA formatted essay: The effect of advertisement on consumer behaviour.
Literature Review The review of literature of the effects of consumer behavior on advertisements have been done with the review of the several factors that guides the consumer behavior and the influence of advertisements in catalyzing those factor that stimulate consumer behavior and decision making for purchase of products and services. The aspect of consumer behavior encompasses the response of the customers from the point of viewing the product to the point of making decision for purchasing it and then going beyond to value the experience after purchase to decide on the acceptability of the product in the long term. The decision making aspect is the most important part of consumer behavior which is influenced by the advertisers through their attempt for promotion of the product and service in the market (Hutt and .Speh 67). The first step that the consumers go through after seeing the product and the service is the recognition of need of the product for use in future. Once the consumer has recognized the need of the product, it is considered by them for the purpose of evaluation. In this stage the consumer studies the various options available and the substitutes of the product in the market. In order to judge the aspect of the value for money, the consumer behavior takes into account the relative cost and benefits of the purchase. By comparing the competitor products and the substitutes, the consumers decide to purchase the product based on the several characteristic features which are unique to different age groups of the consumers.
