Complete 11 page APA formatted essay: The Sight of Sound: Visual Culture and Popular Music.From the minute that MTV broadcast its first video, the responsibility and cultural implications of music had

Complete 11 page APA formatted essay: The Sight of Sound: Visual Culture and Popular Music.

From the minute that MTV broadcast its first video, the responsibility and cultural implications of music had changed. the MTV broadcast was not the first time that popular music was combined with a visual presence. However, that moment changed the course of the development of talent within the music industry, thus influencing the direction that music would need to go to support the new medium. Music has now developed into a multi-media experience, the visual representations of the music as important as the music itself. The influence on culture has not been wholly positive with the influences of angry, rebellious narratives giving rise to a dehumanizing message. Whatever the consequences, popular music has changed so that a visual representation of published music influences the culture towards participating in purchasing the music in order to also purchase the style, attitude, and fashion of the visual representation.