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Complete 12 page APA formatted essay: Factors Affecting Real Chocolate Company's Business.This paper is useful for the Real Chocolate company to evaluate it’s present market value & conditions and a
Complete 12 page APA formatted essay: Factors Affecting Real Chocolate Company's Business.
This paper is useful for the Real Chocolate company to evaluate it’s present market value & conditions and also to plan for the next action to be taken for elimination of weaknesses. .
The Real Chocolate Company’s current strategic position, products or services, markets, key stakeholders & strategic purpose (mission & vision /strategic intent):
Real Chocolate Company, a company involved in chocolates & confectionery product manufacturing & distribution lead by Sarah Smith of Kingston, Colorado as it’s CEO. The company has reported $1.3 billion sales profit for the fiscal year 2005 in one of the most dynamically growing segment of gourmet chocolate products contributing 10% in total chocolate business profit, estimating a subsequent growth rate of 6.4 percent in sales to $1.8 billion in the fiscal year 2010. The increase in revenue by 12% & 9% through company’s owned stores & franchisee till the next fiscal year 2007, B.Masters, Chief Accountant estimates. The company offers around 300 different varieties of chocolates & confectionery products apart from the additional seasonal varieties of around 100 types. Their key stakeholders are working on new ideas to offer best quality products & services by opting proven strategic approaches for quality assurance (on company’s product as well as environment perspective) & models to proceed with systematic plans supported with analytical solutions for future growth with special considerations to ensure the usage of natural & healthy ingredients.
Major threats and opportunities confronting The Real Chocolate Company constituting its external business environment are evaluated through PESTAL framework (Appendix – 1). The framework exposes the main threats & opportunities in various categories classified in economic, market & competition, political, product & technology, demographic & social business environments.
The review indicates that Real Chocolate Company has many competitors as new joiners & the existing competent leaders in the confectionery market are resulting in the increase of threats, moreover it also has some threats on political grounds from NCA regarding compliance of laws & acts on labeling, consumer protection & education acts. The company could face the problems due to uncertainty in commodity market fluctuations in their prices.
