Complete 12 page APA formatted essay: Managing Decision.As such, it requires a certain kind of a person to make such major decisions which will make the business successful. It is imperative to note t

Complete 12 page APA formatted essay: Managing Decision.

As such, it requires a certain kind of a person to make such major decisions which will make the business successful. It is imperative to note that the whole process of starting a business requires an ardent decision maker who can sacrifice the safety of his comfort zone for the good of the business (Teale, 2003). Good decision making is necessary because a new venture is very risky and makes heavy demands on professionalism, resources, personal time and funds. With a strong inner drive to reap good fruits from the business that is just started, the entrepreneur needs to take control and make plausible decisions. This report will consider techniques to a business opportunity- a coffee shop.

The business opportunity chosen is Luna coffee shop. The business seeks to provide beverage products near the hospital located at the city center of Atlanta. When analyzing the market, it was clear there was a gap as most of the patients, nurses, doctors and workers in the hospital preferred to have their tea, coffee and other beverages delivered to them from outside the hospital. This coffee shop will offer the proximity and comfort of delivering coffee near the hospital while at the same time giving the customers their convenience. Furthermore, the coffee shop seeks to tap into a new medical college that has nearly been opened near the hospital. The mission statement is “Fresh, revitalizing and nourishing”. This shows that the beverages are unique, fresh and packed with natural ingredients to give the customer that nourishing and revitalizing feeling.

The business wishes to work with direct suppliers of natural herbs such as cinnamon, ginger, garlic and other therapeutic herbs which are key to making our coffee unique and attractive. The coffee shop will start at a twenty person sitting capacity but will soon be expanded as the number of customers increase. Luna coffee shop wishes to make their approach