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Complete 12 page APA formatted essay: Travel and Leisure Industry.Download file to see previous pages Attitudes to the industry in questionRoles of men and women in the societyWhat is the age and inco
Complete 12 page APA formatted essay: Travel and Leisure Industry.
Download file to see previous pagesAttitudes to the industry in question
Roles of men and women in the society
What is the age and income profile of the citizens and how is it likely to change
FOR CENTER PARCS
Increased personal stress - Increased personal stress has become a way of life in UK and everyone is looking towards ancient therapies to relieve stress and regain vigour and health. Therefore, a need to rewind during the weekend and / or take a few days off for pure relaxation and rejuvenation is increasing.
Increase in the older generation - The older population continues to increase with the 'baby boomers' reaching the age of above 55 years. The 'grey' market therefore is ready for boom.
Increase in the corporate travel incentives - Corporate travel incentives has seen an increase over the year. a trend that is unlikely to change in a hurry.
Increased interest in beauty and fitness - high interests in health, beauty and fitness among the UK populations have made the spa industry to be a sought after area of operation.
Other factors - Reduced costs of airlines (Anon, 2005)
.
All this points towards a higher demand for services like health spas.
TECHNOLOGY FACTORS
The technological factors that one reviews are
How vital is technology for the industry
Does it allow for reduced variable cost of the product
Does it allow for more innovative service
FOR CENTER PARCS
Technology of a different kind - Here a technology of a different kind is required. Understanding various treatments like 'Carita', 'Decleor', 'Elemis' and other such treatments is a must. The techniques of a Turkish bath, a Japanese Salt Room, Aromatherapy, Reflexology and many more do not come without technology.
Trained professionals who are qualified need to be recruited to...
Increase in the numbers for the older generation - Groups such as the Fitness Industry Association are lobbying for a US style tax system for the use of health clubs on the premise that by encouraging the citizens of UK to be healthier the load on the National Health Service will reduce (Anon, 2005).
Taxes for the industry - There is a positive view on the overall taxation for the industry since the current government is encouraging citizens to take time off for leisure and is propelling the health industry into momentum.
Increased personal stress - Increased personal stress has become a way of life in UK and everyone is looking towards ancient therapies to relieve stress and regain vigour and health. Therefore, a need to rewind during the weekend and / or take a few days off for pure relaxation and rejuvenation is increasing.
Technology of a different kind - Here a technology of a different kind is required. Understanding various treatments like 'Carita', 'Decleor', 'Elemis' and other such treatments is a must. The techniques of a Turkish bath, a Japanese Salt Room, Aromatherapy, Reflexology and many more do not come without technology.
At the beginning of 2003, the estimated number of private health clubs in UK was 2328. Other information sources suggest that these are conservative estimates and the actual number was close to 4271. It is clear therefore, the competition for Center Parcs is large.
