Complete 15 page APA formatted essay: Information assurance and security: Social media power.Download file to see previous pages... The power of social media can be observed in different industrial se

Complete 15 page APA formatted essay: Information assurance and security: Social media power.

The power of social media can be observed in different industrial sector. For instance, apparel fashion sector, hospitality sector and education sector utilize social media in order to develop reputation. However, in order to successfully utilize social media, organizations in different industrial sector should select appropriate media and should integrate media plan in the business activities effectively. Introduction Throughout history, the development of new technology has empowered more effectual and broader communication. One of the most significant technological developments is the introduction of social media which has led to changes in thinking and behavior of people. Nowadays, social media is affecting the principles and experiences of people in different nations. Social media has brought about a noticeable transformation in society, resulting in changes in activities at a remarkable rate. Social media has started a new type of communication among customers and organizations. The power of social media can be observed in several scenarios i.e. from business to education. Social media has renovated the traditional thoughts of marketing and brand management while generating new prospects for different organizations to understand the stakeholders and to interact with them carefully (Harvard Business School Publishing, 2010). Rather than simply accepting any brand, people today has become much more dependent on trusted social networks for guidance about the value of each spending (Oracle, 2012). Considering this aspect, the report is based on analyzing the power of using social media in different scenarios. The objective of the report is to understand how social media can provide benefits to industrial segments and how organizations can use social media techniques for better performance. Literature Review Background Knowledge about Social Media Social media is a collection of individual channels and an elaborate network of interrelated websites operating internationally. Social media comprise a dynamic collection of information and view of people which can unavoidably and directly relate with certain brands or organizations. The corporate social presence of an organization comprise website, contract center, branded community and existence in popular social websites. The participation in social media allows organization to earn trust. However, the major challenge for organizations in relation to social media is to involve effectively in such a manner so that it can provide benefits to the brands and the customers. The social media is used for creating a positive impact by developing a social strategy within the experiences of the customers, resulting in transformation of business (Oracle, 2012). In traditional media, the communication between organizations and customers was one way process. The customers had no involvement in the marketing communication procedure. People received messages inactively as they were unable to participate in creating information. With the introduction of social media, marketing communication has become truly participative. In social media, consumers are able to form and share information. Nowadays, marketing activities have become specific, individual and social. Social media provides marketers new types of sophisticated marketing channels in order to advertise the products. Through social media, organizations can provide direct and customized messages for each target customer group.