Complete 18 pages APA formatted article: The South West of England DMO Consultant.

Complete 18 pages APA formatted article: The South West of England DMO Consultant. The organization can address all such issues to a great extent if it pays specific attention to its branding and positioning activities. However, the organization must be up-to-date with the recent trends in technology while dealing with digital and direct marketing. Furthermore, the DMO must prioritize environmental sustainability and social welfare activities while promoting its operations in the South West of England.

In order to clearly understand the consultancy role to a Destination Management Organisation (DMO), it is important to know the concept of DMO and its operations. A DMO can be simply referred to as a professional services organization with comprehensive local knowledge, resources and great expertise, and that focuses specifically on the development and execution of events, tours, transportation, and other related activities. The major services delivered by a DMO may include “transportation, hotel accommodation, restaurants, activities, excursions, conference venues, themed events, gala dinners and logistics, meetings, incentive schemes as well as helping with overcoming language barriers” (Davidson, 2012). The DMO chosen for this report is the South West of England. The South West of England is the largest official region of England by area, covering 9,200 square miles and the home to five million people (Church Planting Initiative, n.d.). The South West of England is comprised of 9 Destination Management Organisations (DMOs) that are responsible for marketing the region’s destinations including Bath, Bournemouth & Poole, Cotswolds and the Forest of Dean, Bristol, Dorset, Somerset, Cornwall (includes the Isles of Scilly), Devon, and Wiltshire (visitsouthwest.co.uk,2014). According to Buhalis (2000), the destination should contain 6 perspectives which are called 6A’s framework.