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Complete 2 page APA formatted essay: CaseStudy: Sperry Van Ness.The development of the geographic information systems (GIS) had a great impact on the company decision making (Pick, 2008). It provided
Complete 2 page APA formatted essay: CaseStudy: Sperry Van Ness.
The development of the geographic information systems (GIS) had a great impact on the company decision making (Pick, 2008). It provided maps, photos of the properties, sales descriptions and relevant information to the advisors and the brokers. This eased the accessibility to the properties sold and prospective investors on the web around the property. This enabled quicken the process of conducting marketing to capture the prospects since every individual had quick access to necessary information. It also sunned unnecessary usage in travelling to meet with the company’s members in order to discuss details relating to marketing.
The introduction of GIS also reduced expense of meeting with clients face to face to give them details of the company since the system quickened the process by providing all the necessary details online (Pick, 2008). It provided efficient process whereby advisors used the system to prepare printed materials in person instead of depending on the company to do it on their behalf. This enabled quicken decision making on the company’s projects. GIS helped the owners to focus on other issues concerning the company since it had introduced efficient ways to deal with both advisors and clients quickening the marketing process. The company systems utilized the general public viewing website that enabled the users to locate properties by using maps, view properties photos, get data on basic sales and examine the demographic data. The use of online publisher software package served the owner, advisors and advisor support center. The online publisher included all details from public sites and their report generation was highly published. The system allowed the advisors have clear view of the property especially outside. The GIS was a success in accomplish the companies needs because it made the it to emerge as a unique national brokerage firm that implements broker marketing plan with
