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Complete 2 page APA formatted essay: Globalization and Culture Global Mlange.He explores the culture thoroughly as the geological barriers have been removed by the technology and migration of people t
Complete 2 page APA formatted essay: Globalization and Culture Global Mlange.
He explores the culture thoroughly as the geological barriers have been removed by the technology and migration of people today. He started off with the definition of globalization which may differ from the common meaning of it.
Other people consider globalization to be a single perspective only wherein the main focus is on the business side or the expansion of the corporate world. In reality, globalization is a multidimensional process wherein culture, politics, economics and social dynamics are all factors that shape the face of globalization. They may all differ from one another and can be very distinct, but they all mingle and affect globalization (Pieterse 14).
The changes then bring about the huge impact on the culture of people around the world. Pieterse particularly focused on culture as it contains the values, beliefs, and norms of people that affect the social dynamics. He then attacks the current cultural change with a concept of mélange as he distinguished it from the common perspectives of multicultural existence like homogenization and clash of the civilizations.
Homogenization, as the word implies, pertains to the oneness or uniformity in any particular thing which means cultural homogenization is the presence of uniform culture. It is attributed to the advancement of businesses around the world. Some people pointed out that corporations and businesses like the franchise fast food chains together with capitalism drive the world into a cultural homogenization. They also call it Mc Donaldization as named after the largest fast food chain in the world (Pieterse 51-55). Perhaps it is maybe the cause of the homogenization as the brands and endorsements of big businesses affect the lifestyle, norms, values, and beliefs of people. The cultural change then follows as the businesses expand.
